Signal vs. noise. It’s an ongoing battle between what resonates and what doesn’t. Much of the time, the goal is … More
Tag: music
Pick Up
We don’t sound like we think we do. Our internal distortion is different than theirs. We amplify it one way. … More
Mask
Sometimes, it’s important to understand what’s behind it. Sometimes, it’s not. Choose wisely.
Leverage
Leverage (physics really) allows us to make small adjustments to create larger impacts. We find it in mechanics, repair, architecture, … More
Culture Signals
As soon as we walk in we know it. The sights, sounds, smells…they’re all signals. We know what comes next … More
Branding
We do it all the time. We can’t help ourselves. Everything we do, intentionally and not, speaks to who we … More
Strings
What are we holding on to? Why won’t we let go? What if strings weren’t attached? What music might we … More
Fame
Fame is a result. It can be incidental or even accidental. But, it might also be the reason to do … More