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the art of curiosity through a lens, by Michael Chaffin

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Tag: marketing

Custom

Not so long ago, most things came the way they were…no changes or substitutions permitted. Now, virtually everything has an … More

b&w, bespoke, choose wisely, custom, germany, marketing, On The Road

Genuine

How can we be sure? What makes something or someone authentic? What if it isn’t, but we believe it is? … More

b&w, kitchen culture, marketing, real, story, watermelon

Crowds

It’s convenient to think about the crowd we’ll serve. In our minds, it’s easy to fast forward to the many … More

b&w, chaffinsrally, chaffinsrun, crowds, marketing, route 66

Tips

The genius of the tip jar is the tension it creates for the buyer. Compensation aside, it’s the act of … More

b&w, generosity, marketing, street culture, tension, tips

Old and New

Which one is better? Character? Or, class? Who knows…it’s all invented anyway. Who’s it for? What’s it for? Good questions … More

auto culture, b&w, marketing, new, old

Original

Someone goes first…which sometimes is different than claiming to be first. Our culture places a high value on first…for a … More

b&w, first, kitchen culture, marketing, On The Road, original, promotion
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