Covered

What are we protecting? What’s underneath the cover? Show us.

Elegance

Elegance, polish and beauty aren’t requirements to accomplish the work. But, they can somehow make it taste better. How do … More

Memories

How do we know if we’ve been somewhere? Memories fade, details are lost. How can we better preserve the feeling … More

Attention

We’re driving down the road, taking in the scenery, eager to get to our next stop, when we see…a camel, … More

Baked

By the time we’re adults, most of our personality and worldview is baked in. And, we’re not likely to change…unless … More

Value

Beyond utility, value is a completely invented story in our heads. Emotion and status drive value. How much we want … More

Badges

How do we want to be seen? What’s our status? What do we care about? We’re loaded with signals…some more … More

Fit

The more specific, the better the fit. The same can be said for serving people. It’s hard to make something … More

Stats

Our culture is obsessed with stats, virtually driven by them. Followers, likes, clicks, tickets sold, etc. Are we measuring the … More

Path

A well marked path offers a constraint, stay here, don’t stray. This gives us the freedom of not choosing. It … More

Lore

A story can be made to fit a sampling of facts Or, it can just be made up altogether. Either … More

Claims

Undisputed claims require time, thoughtfulness, tireless effort, resources, persistence, openness, consistency, failure, agility, honesty, a provable story and practice. Otherwise, … More

Ignore Everyone

What if what we’re making doesn’t all fit together? What if it seems strange? What if people don’t like it? … More

Decoration

It’s not art unless it was made to change someone…to stir emotion. Otherwise, it’s probably best classified as decoration.

Legend

Some things just leave us wondering… Perhaps it’s better when we don’t know all the facts.

Trophy

Without the story and the badge, it’s just an old truck. The adventure, challenges and toughness are only captured in … More

Old Fashioned

What was once in fashion, now seems out of place. Unless, it’s in the right spot. Then, it fits perfectly. … More

Spirit

A spirit moves us through belief. Its power is like the wind, invisible, but definitely something we feel. It can … More

Tribute

There’s almost always more to the story…if we’re willing to seek it out. Of course, it sometimes comes with barbs. … More

Paywall

Paying for use is not a recent invention. It’s been around as long as people could solve someone’s problem. But, … More