Erase

We are how we act, what we contribute and the company we keep. Choose wisely…because it’s really hard to erase.

Start Here

Precise instructions are really helpful for repair, utility and building something to spec. Design, innovation and art however are best … More

Sketch

An idea morphs through various phases and forms, eventually becoming something we can ship. Each sketch is vitally important in … More

Far Out

In order to own an edge, to be the only, we must find a way to see the unseen. Imagination … More

Race

It’s highly unlikely it’s as much of a race as we make it out to be…until we make it one. … More

Emblems

Meaningless to some…storied for others. Which emblems do we respect…perhaps even revere? What stories do they bring to life? Which … More

DIY

There’s a certain satisfaction which comes from solving our own problem, especially in new territory. We grow in so many … More

Lift

Elevating individuals, providing them with support, fostering their growth, and motivating them is a conscious choice. Likewise, so is generating … More

Keys

What are the keys for? What are we protecting? What if we didn’t need keys? Or, what if we shared … More

Covered

What are we protecting? What’s underneath the cover? Show us.

Badges

How do we want to be seen? What’s our status? What do we care about? We’re loaded with signals…some more … More

Lift

Lift requires support. In this case, it’s a jack. It could also be air pressure, a helping hand or understanding. … More

Things

What makes some thing remarkable? When does a car become more than just a form of transport? Perhaps every thing … More

Timing

Choose your clock wisely. Sometimes, timing really matters.

Windshield Time

Quiet time, meditation, reflection are very therapeutic and a necessary break from the constant inbound flow we create for ourselves. … More

Modeling

Models tell us a story…about ourselves. Sometimes, they represent our dreams. Sometimes, they serve as reminders of courage, craftsmanship or … More

Badges

The wrapper, the group, the stickers, the character…it all matters to us. These are our badges which tell the story … More

Old Days

There’s a longing for days gone by, especially those magical moments. It’s why we hold on to photo albums and … More

Recharge

The methods aren’t universal. But the need applies to everyone. Breaks and fuel are important. The alternative isn’t very productive. … More

Worth

Beyond the parts and the packaging, what’s it worth? How much should we pay for nostalgia? What’s the monetary value … More