Sameness

The positive side of sameness is predictability, which is good when we need to meet spec. But, it’s also quite … More

Sticky

The key to spreading an idea is to make it sticky, notable, worth noticing and talking about. Once we apply … More

Distortion

Things aren’t always as they appear. Either are people or situations. Distortion occurs when things don’t line up for us. … More

Smile

What causes a smile? Most of the time it’s a response. It’s an instinctive reaction to something which strikes a … More

Blur

Sometimes, the outlook is unclear…pretty darn uncertain. Perhaps we need to stop the motion, shine a little light on things … More

Illustrated

Communication comes in all forms. Words, either written or spoken, are the most popular. But, some stories require more, a … More

Foiled

How does the foil change the expectation? Virtually everything we buy comes to us packaged. What’s behind the wrapper? Is … More

Pre-Brilliance

It’s easy to spot the brilliance. But, what about something or someone which hasn’t opened up yet? There’s beauty in … More

Extra

How much extra is satisfactory? When is it too much? Are there limits to adding more? Once we get specific … More

Armor

No matter how impenetrable we think we are, there’s always a crack. Thankfully, we aren’t under vulnerable to attack at … More

Sizzle

There’s something about sizzle which makes things just a bit better. Of course, it’s best to start with something worth … More

Fluff

The opposite of dense, fluff opens things up, weighs less and often gives us a cushion. Fluffy is a useful … More

Prep

It’s what we do to get ready. Professionals, people who fully show up for us even if they don’t feel … More

Structure

If it has structure, it was probably done with intent. Making things better, sustainable, or both requires design and survival … More