We can find both good and not so good when we open things up. The trouble is…we often don’t know … More
Author: Michael Chaffin
Sameness
The positive side of sameness is predictability, which is good when we need to meet spec. But, it’s also quite … More
Sticky
The key to spreading an idea is to make it sticky, notable, worth noticing and talking about. Once we apply … More
Distortion
Things aren’t always as they appear. Either are people or situations. Distortion occurs when things don’t line up for us. … More
Smile
What causes a smile? Most of the time it’s a response. It’s an instinctive reaction to something which strikes a … More
Blur
Sometimes, the outlook is unclear…pretty darn uncertain. Perhaps we need to stop the motion, shine a little light on things … More
Illustrated
Communication comes in all forms. Words, either written or spoken, are the most popular. But, some stories require more, a … More
Foiled
How does the foil change the expectation? Virtually everything we buy comes to us packaged. What’s behind the wrapper? Is … More
Pre-Brilliance
It’s easy to spot the brilliance. But, what about something or someone which hasn’t opened up yet? There’s beauty in … More
Extra
How much extra is satisfactory? When is it too much? Are there limits to adding more? Once we get specific … More
Armor
No matter how impenetrable we think we are, there’s always a crack. Thankfully, we aren’t under vulnerable to attack at … More
Sizzle
There’s something about sizzle which makes things just a bit better. Of course, it’s best to start with something worth … More
End of The Line
When is the end really the end? Can we reload? Start over? What about a relationship? Or, our health? When … More
Fluff
The opposite of dense, fluff opens things up, weighs less and often gives us a cushion. Fluffy is a useful … More
Prep
It’s what we do to get ready. Professionals, people who fully show up for us even if they don’t feel … More
Structure
If it has structure, it was probably done with intent. Making things better, sustainable, or both requires design and survival … More
In The Weeds
There’s value in getting closer. Seeing and experiencing the details of a situation often puts us in a better position … More
Tamping
It only works if the material being tamped is the right size. Too coarse or too fine doesn’t yield the … More
Trapped
Foam is formed when gas is trapped in a liquid. Capture it just the right way and it becomes artful. … More
Scrambled
What makes a mess a mess? What if it needs to be this way to make the desired impact? How … More