Symbolic

Symbols are a signal for our beliefs, values, hopes and dreams. They can represent our past, present and future. What’s … More

Exhausting

There are different forms of exhaustion. One is from giving our all, leaving it all out there, holding nothing back … More

More power is generally a good thing in machinery, phasers and drag racing. But, it can also work against us. … More

Variants are important when we’re trying to be specific, to serve someone vs. everyone. We can’t show up the same … More

What does it look like when we peel back the layers? Sometimes, it’s more simple than we imagined.

Transportation is rarely just about utility. There’s a story we tell ourselves about how we’d like to show up, be … More

We can’t see around the next bend. But, we keep driving. We can’t know how our day at work is … More

Spec is important, especially when it comes to tools. Quality really shows up in the end result. But, isn’t it … More

Just like our food, most ideas start in some sort of raw form, not quite ready to be consumed. It’s … More

Lead or follow. Both are valuable. Both require skills. But, one’s more risky than the other. And, likely filled with … More

All we need to do is figure out who we want to become? Who will those we care about admire? … More

How does location change our relationship with something? Is it just the geography? Probably not. More likely, it’s the culture … More

We feel it. It keeps mounting. More and more pressure. How much more can we take? Well, just when we … More

One of the unique characteristics of analog is the lack of immediacy. We don’t know if it worked until the … More

What was unthinkable just a short time ago, is commonplace today. Now, AI is causing some real turbulence for creatives, … More

The sticky ideas win. They have a good chance to spread. They resonate with someone so much they have a … More

Once we add the final touch it’s finished. It’s best to determine in advance what this entails. Otherwise, it might … More

Business shouldn’t be just about making profit. It should be about making change. How can an organization help us see … More

How does vintage change our relationship with what’s on offer? How can we use the story of analog to make … More

Every idea starts as either a good one…or, a bad one. Neither should be off limits at the outset. But, … More