By the time we’re adults, most of our personality and worldview is baked in. And, we’re not likely to change…unless … More
Author: Michael Chaffin
Value
Beyond utility, value is a completely invented story in our heads. Emotion and status drive value. How much we want … More
Badges
How do we want to be seen? What’s our status? What do we care about? We’re loaded with signals…some more … More
Fit
The more specific, the better the fit. The same can be said for serving people. It’s hard to make something … More
Stats
Our culture is obsessed with stats, virtually driven by them. Followers, likes, clicks, tickets sold, etc. Are we measuring the … More
Path
A well marked path offers a constraint, stay here, don’t stray. This gives us the freedom of not choosing. It … More
Lore
A story can be made to fit a sampling of facts Or, it can just be made up altogether. Either … More
Claims
Undisputed claims require time, thoughtfulness, tireless effort, resources, persistence, openness, consistency, failure, agility, honesty, a provable story and practice. Otherwise, … More
Ignore Everyone
What if what we’re making doesn’t all fit together? What if it seems strange? What if people don’t like it? … More
Chaos
Lack of order and context is confusing for most of us. Our worldview is a bit of repellent driving us … More
Decoration
It’s not art unless it was made to change someone…to stir emotion. Otherwise, it’s probably best classified as decoration.
Legend
Some things just leave us wondering… Perhaps it’s better when we don’t know all the facts.
Trophy
Without the story and the badge, it’s just an old truck. The adventure, challenges and toughness are only captured in … More
Old Fashioned
What was once in fashion, now seems out of place. Unless, it’s in the right spot. Then, it fits perfectly. … More
Spirit
A spirit moves us through belief. Its power is like the wind, invisible, but definitely something we feel. It can … More
Tribute
There’s almost always more to the story…if we’re willing to seek it out. Of course, it sometimes comes with barbs. … More
Paywall
Paying for use is not a recent invention. It’s been around as long as people could solve someone’s problem. But, … More
Selection
There once was a shelf which included all of the selections. Now, the shelf is virtually infinite. More selections means … More
True
Of course it’s not true. But, this doesn’t make it unbelievable. Almost everything has an element of untruth for someone, … More
Openings
Possibility is about creating openings. And sometimes, letting the light in. What openings can we create…despite the odds, the hurdles … More