Not so long ago, most things came the way they were…no changes or substitutions permitted. Now, virtually everything has an element of customization…options galore. Cars, food, clothes, vacations, museum experiences, movies, sports, the list is endless. Have it your way.
What we’ve learned is we can sell better and sometimes more to individuals than people. We also learned once people had a choice, naturally they splintered. So now, the pressure is on…make something for one, not for everyone. Now, we the makers need to choose, who specifically is it for? And, ignore the rest. Choose wisely.
Get the Camera Out 