There’s a lot of time and effort spent on highlighting our features. At this point, we’re in message overload. It’s a fire hose of attributes being sent our way almost everywhere we turn. Less filling, tastes great, energy efficient and so on. What if we just let the thing speak for itself? Or, given we all have computers in our pockets, let us learn more about it if we care to. Could less be more?
How can we use less (words, features) as a tool to make a greater impression? How can we use design to connect with the person we seek to change?
Get the Camera Out 