
One path is to make a hit, something which gains popularity quickly to serve as many people as possible. This is the option most of the media world shows us. And, it works. But, it’s not likely to work for us. The math isn’t in our favor. The other path is to focus on the few and experience growth over a longer period of time…the long tail.
If it’s unlikely we’re going to make a hit (and it is), then it’s up to us to build a practice, habits and systems to do it differently. Hurrying rarely makes things better. Drip, drip…