Effect

The analog note makes a different impression than something digital. Handwritten vs. typed. New cup vs. old. Handmade vs. manufactured. Vinyl vs. mp3.

Of course, it’s all made up. It’s a story, our story, of what better, more interesting or more challenging looks like. The key then is to create a story and theatre which resonates with those we seek to serve, those we seek to change. Otherwise, our work is simply work…and perhaps less effective.